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8 Ways to Start the Right Online Business

By
AriantiK
July 29, 2025
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In an era of rapidly advancing technology, starting an [online] business has become easier without the needless worry about high rent costs for traditional, brick-and-mortar stores or food court kiosks, and the ability to work anywhere, anytime, 24/ 7. 

This is because online selling has become an attractive alternative for many individuals wanting to start their businesses, a process made easier with the rise of online marketplaces and social media platforms. As such, online opportunities are appealing because they are a highly profitable and suitable choice for entrepreneurs in today’s digital age. 

So, if you are thinking about starting your own business and being your boss, the following articles highlight eight effective ways to start your own online business.  

Read Also: 7 Types of Businesses Suitable for Beginners

How to Start the Right Online Business

1. Know and Understand the Product or Service You Want to Sell

Before stepping out and starting your own online business, it is important that you fully understand the product or service that you intend to offer because it is not enough to have an ethereal business mindset, rather you need to have an intimate and detailed understanding of your intended business enterprise. This knowledge will help you assess the quality of the products and services you are offering, which will allow you to price your products and services according to your targeted demographic and marketplace. 

kenali produk yang akan dijual
Image: Freepik/odua

Moreover, it is important to ensure that the product or service you market and sell aligns with the needs of your targeted community.

One way to address this issue, of how many people are actively searching for your product is by using Google Keyword Planner. This free and readily available tool allows you to see the search volume for the products and services that you wish to sell - having a high search volume indicates greater market competition, and opportunity, whereas alternatively, you may consider offering a unique variation of the product or service, to be a selling point and point of difference to the proffered product, to make it stand out on its own merits nad marketability.

Read Also: 9 Tips for UMKM Success in the Digital Era

2. Conduct Market and Competitor Research

The next step to take toward opening your own online business is for you to conduct market andcompetitor research, focusing on those selling the same, or similar products and services online.

Riset Pasar dan Kompetitor
Illustration of a beginner business conducting market and competitor research online. (Image: Freepik/tirachardz)

When researching your competitors it is important that you investigate the products and services that they are offering. Additionally, equally as important is that you pay attention to their customer ratings and reviews. These processes will give you invaluable insight into their strenghts and weaknesses.

Ater you have conducted rigorous and thorough research into your competition, and armed with the invaluable insights of their strengths and weaknesses, you are at an advantgae, an opportunity to maximize sales for your business. Therefore, your online business is not just about having [cheap] products, but ensures that your products and services are an affordable and desirable option that gives you a competitive edge and marekting leverage in your targeted demogarphic and marketplace.

3. Choose a Reliable Supplier

The next step toward starting an online business is finding the most reliable supplier and distributor for all of your inventory needs because having a trustworthy supplier will help your business run seamlessly and smoothly, especially when your business receives high-volume orders from customers.

pilih suppliers terpercaya
Illustration of choosing a supplier through online wholesale shopping. (Image: Freepik/sunnygb5)

Moreover, you can take advantage of wholesale shopping for your business needs, where purchasing in bulk usually offers more affordable pricing, where today, due to increased supply and demand there are many online wholesale shopping websites that you can use to buy all of the operational necessities that your business requires. And as an aside, in all of this do not negate the opportinity or possibility of sourcing your goods and services from international suppliers.

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4. Build a Trusted Business Brand

As you start to align the steps necessary to starting your online business, you can complement this by creating your business’s name and logo, branding your business’s identity. Developing your business’s name and logo helps to increase recognition and assocation in your business, establish its image, while also helping to build trust in [it] as well. yor business. In addition to your business’s branding and logo, at this stage of your online businesses developmetn you cancreate detailed sales invoices or receipts, so that your customers can see each transaction they make in detail.

Read Also: 7 Most Effective Online Sales Strategies to Increase Revenue

5. Create a Website or Social Media

Another developmental stage for your business is for you to create a social media presence, a platform, and a website whereby you can start to promote your business using these mediums. 

This is because the main objective of creating and having a website or a social media account or platform is not only for promotional purposes but to also showcase the products and services you are offering. ‍

6. Run Promotions, Both Free and Paid

It is common knowledge that it is highly effective and impactful to use social media platforms to promote your business, products, and services. The main advantage of using social media platforms for promotional purposes is that advertising campaign options can be both free and paid for. 

However, if your business wants to increase its sales volume, then it is worthwhile trying paid advertisements across a variety of platforms, as they have been proven to be an effective tool in reaching your target audience. For online businesses today, marekting campainns and promotions are important aspects for your business to utilize when starting your own online business.

Read Also: 6 Most Effective Business Promotions to Do

7. Manage Loyal Customers Who Have Used Your Products

Once you have established a loyal customer base and following, you must maintain a good, working relationship with them, because using marketing and promotions to attract new customers is more expensive, and taxing, than managing and retaining relationships with your existing, and loyal client base. 

One way to ensure that you maintain your loyal customer base is by offering them incentives, rewards such as bonus products or discounts, as a tacit gesture of appreciation. This system is a simple, yet effective way of showing gratitude to your customers, of individually valuing them. 

   

Read Also: Must-Know! Here's the Most Effective Way to Increase Customer Loyalty!

8. Maximize the Use of Business Apps for Easier Management

Technological advancements today have brought a wide range of comprehensive digital solutions from Youtap. Youtap has developed an integrated platform system designed to support the growth of various types and scales of businesses — from MSMEs to large enterprises.

Business owners can take advantage of the Youtap POS cashier application, which offers a complete set of features such as E-menu, QRIS payments from banks or e-wallets, Smart Analytics, Sales Transaction Reports, Transaction History, Multi-Connected Devices, and many more.

In addition to Youtap POS, Youtap also offers the B2B marketplace Youtap BOS — the most complete wholesale shopping solution for business needs, powered by trusted national suppliers across Indonesia. Merchants can also register as suppliers on Youtap BOS and enjoy a range of exclusive benefits.

Beyond Youtap POS and BOS, Youtap provides payment solutions, digital kiosks for ordering processes, and customer loyalty systems through voucher-based programs.

So, what are you waiting for? Now is the time to become a Youtap merchant! Simply download the Youtap POS and Youtap BOS apps on the Google Play Store or App Store. #StartYourBusiness with Youtap Indonesia.

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AriantiK
SEO content writer with experience since 2019, proficient in various topics, especially in business, lifestyle, and more.

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