7 Ways to Promote a New Business in the Digital Era

Promoting a business is indeed an important part of running a business. When doing so, you must understand current digital trends to ensure that the promotion is well-received by the public or your target audience. Here are some ways to promote a new business in the digital era.

Ways to Promote a New Business in the Digital Era

1. Promote Your Business Through Social Media

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The rapid growth of the internet today has made social media promotion one of the most effective methods. Social media has become the most suitable platform for marketing any product or service.

Social media features are highly supportive in promoting various types of businesses. One example of a social media platform commonly used for business promotions is Instagram. This platform, which is designed for posting photos and videos, is very effective for business purposes. Additionally, you need to understand the use of hashtags on Instagram, as they are effective in reaching new customers. With social media as a promotional tool for your new business, marketing your products will become easier, more effective, and cost-efficient.

Read Also: 7 Benefits of Social Media for Business That You Should Know

2. Promote Your New Business by Creating a Website

Not only social media, but creating a website can also be an effective promotional strategy for marketing your business in this digital era.

Having a website as a promotional tool makes the products or services you sell appear more professional. So, as a business owner, you not only use social media, but you can also create a website. The goal of promoting your new business through a website is to increase its visibility and make it searchable through search engines like Google.

3. Promote Your New Business by Using Marketplaces

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Next, you can also use marketplaces as a promotional tool for your new business. There are dozens, even hundreds, of marketplaces in Indonesia today. Each marketplace has its unique features, so just choose one that suits your needs. Promoting your new business through a marketplace is an effective strategy because products can be displayed based on specific categories. You can also join Youtap's B2B Online Marketplace, Boss!

Read Also: Marketplace vs Online Store, Which Is Better?

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4. Promote Through Promotional Videos by Uploading to YouTube

The YouTube platform is currently very popular among the general public, as it contains many videos in various categories according to your needs. YouTube is not only a platform for creating content but also a great promotional tool for your business. The reason is that videos are much more likely to grab people’s attention compared to just reading text.

Promotional videos can also use various methods, such as long durations, animations, and others, tailored to the theme of the product you want to sell. The key to promoting your business through YouTube videos is how the video can capture people’s attention by conveying its own meaning.

Read Also: About the Use of YouTube Marketing in Digital Marketing

5. Promote Your Business Using Memes

Marketing a business through social media is currently considered very effective, but memes can also have a significant impact.

If your business targets a younger audience, using memes will be even more effective. This strategy of promoting a new business with memes is very trendy and easy for people to remember. Promotional content using memes will also spread more easily, as many social media accounts share this content with their followers.

6. Collaborate with Endorsement from Influencers

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The influence of influencers on social media is currently very impactful, especially among younger audiences. The reason is that the more followers they have on social media, the higher the awareness of a product among people, and they can create short advertisement content.

This promotional strategy through social media is known as endorsement. Generally, influencers can be contacted via direct messages on Instagram to discuss the advertising rates on their social media accounts. Endorsements or advertisements on Instagram are also referred to as paid promotions. With promotion through endorsement, the products you sell will become more well-known.

Read Also: Collaborating with Influencers? Make Sure These Components Are in the Agreement!

7. Use the Youtap POS App

Lastly, you can also use the Youtap POS online cashier app. This is a platform and digital solution for businesses and companies. The Youtap business app offers the latest digital transactions to partners for better customer service. The Youtap POS app is also ready to help business owners run their daily operations. For example, it facilitates quick and secure cash and cashless payments.

Using the Youtap business app also helps with sales reports and analysis feature. While generally, business records are done manually, with Youtap, everything can be properly recorded, whether daily, weekly, or monthly.