With the addition of Instagram's latest features, Reels has become even more attention-grabbing. It's not just for personal use anymore, but also for promoting business products. If you're interested in using it, let's check out some tips on creating Reels videos for business promotion.
Before diving into the main discussion on how to create Reels videos, you need to understand it first. This is one of Instagram's features, claimed to be a competitor to TikTok.
The duration of Reels videos ranges from three seconds to thirty seconds, making it perfect for product promotion activities. When promoting using Reels, you can try several tools such as Multiple Recording, Augmented Reality (AR) Effects, Music Background, Voice Recordings, Stickers and GIFs, Timer, Easy-to-use Text, and a variety of filter options.
Read Also: The Definition of Social Media Advertising and Its Platform Types
Initially, vertical Reels videos were created to compete with TikTok. However, over time, they have often been used to promote online products. To ensure your video is viewed by many, let's check out these tips for creating Reels videos for promotion.
As you know, Instagram Reels has a recording duration of up to 60 seconds. However, it's better not to make your promotional video that long, as it could bore your audience.
Therefore, the ideal length for a Reels video is 15 seconds. Also, don't forget to use trending audio, as this will automatically attract more viewers. In short, it can help increase the chances of your video being discovered more easily. Reels videos that are frequently rewatched will get a good rating from Instagram's system.
The next tip for creating a Reels video for promotion is the headline. It's not just about focusing on the product being sold, but also creating an interesting headline or title. Don’t forget to create a special cover image. A captivating cover image will grab the audience's attention and encourage them to watch your video.
Read Also: The Definition of Promotional Media and Common Examples Used by Business Owners
Create content that is different or has never been discussed on other accounts. However, ensure that the video's content still aligns with your business niche. For a simple example, if your product niche is makeup, create Reels videos that showcase the product's function and its ingredients.
The final tip for creating Reels videos for promotion is that the content must be repeatable. As mentioned earlier, if the audience watches it repeatedly, it will improve the rating from Instagram. Try to create certain text or scenes that feel faster. The goal is to make the audience curious and want to read it clearly, encouraging them to replay the video.
These are some tips for creating Reels videos for business product promotion. Engaging promotional content is definitely crucial to capture consumers' attention. So, make sure to follow the tips above when creating Reels videos for business promotion. Additionally, don't forget to effectively and efficiently manage your business using the Youtap POS online cashier app.
Through Youtap POS, business owners can easily record transactions, analyze sales, and generate financial reports. There are also several other advanced features that you can use to support your daily business operations.
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